Twenty-five years of building things that work
Enflexion has been designing and building websites, ecommerce platforms and business software since 2001. We are a technology consultancy with a product business attached, and both halves make each other better.
A small team with a long track record
We started in 2001, back when a business website was still something you had to talk people into.
Since then we have built for government, health, museums, travel, financial services, education, real estate, retail and not-for-profits, and we have worked with more than 1,000 businesses across those sectors and in online retail.
We are deliberately small. The person who scopes your project is the person who writes the code. There is no account layer between you and the work, and no junior team quietly learning on your budget.
That is the whole pitch, really. Twenty-five years of doing this, and you deal directly with the people doing it.
Practical technology built around the business
Technology consulting
Most of our consulting work starts the same way. Something in the business is held together with spreadsheets, manual steps and one person's memory, and it has stopped scaling.
We work out what the system actually needs to do, then build it. Custom web applications, integrations, data migrations, API work and the plumbing that makes everything else run.
We are just as happy telling you not to build something. A clear no saves more money than a good build.
Websites and ecommerce
Websites that are fast, easy to run and built to sell. We handle design, build, content structure and the move from whatever you are on now.
Hosting and ongoing support come from us too, so when something needs attention there is one number to call.
SEO and AEO
Search has changed. People still use Google, but they also ask ChatGPT, Claude, Gemini and Copilot.
We handle traditional SEO, technical structure, local visibility and content, alongside answer engine optimisation.
We help AI systems understand your business correctly and improve where your business is being mentioned.
AI projects
Practical AI, not demos. Automating repetitive work, building assistants that know your business and connecting AI to your own systems and data.
We build this for ourselves first. The marketing platform inside Flower Store In a Box runs AI-driven SEO and AEO work for hundreds of stores.
The product that came out of the consulting
Flower Store In a Box started as client work and became our main business.
It is a complete ecommerce platform built for independent florists. Their own branded online store, plus the Myweblogin dashboard behind it to run products, orders, customers, delivery, marketing and SEO in one place.
We built it because independent florists were losing their best customers to the big order gatherer networks that sit between a shop and the people buying from it.
Our florists own their brand and their customer list. That is the entire point.
Today it runs 200+ active storefronts across Australia, New Zealand, the United States, Norway and South Africa, and it has processed well over $500 million in sales for the florists on it.
It also means we are not consultants theorising about ecommerce. We run one, at scale, every day.
Visit Flower Store In A BoxBy the numbers
Straightforward from the start
We scope properly before we quote
You get a clear picture of what is being built, what it costs and what it will not do.
We build in the open
Regular check-ins, working software you can look at, no six months of silence.
We stay
Most of our clients have been with us for years. We host, support and keep improving what we build, rather than handing over a folder and disappearing.
We tell you the truth
If a cheaper off-the-shelf tool does the job, we will say so. If a project is heading the wrong way, you hear it from us early.
Who we work with
- Independent florists across Australia and New Zealand, plus shops in the United States, Norway and South Africa.
- Australian businesses that need a website, an online store or a piece of software built properly.
- Organisations with an internal process that has outgrown the spreadsheet holding it together.
- Businesses that want to know what AI says about them, and want it to say something better.
Based in Sydney, working everywhere
Potts Point, NSW, Australia
PO Box 1326, Potts Point NSW 1335
We work with clients Australia-wide and internationally. Most of it happens over email, video and the phone, and that has worked fine for a couple of decades now.
Have a project in mind?
Tell us what the problem is. If we are the right people for it, we will tell you how we would approach it and what it costs. If we are not, we will tell you that too.